The TEB Agency*

Challenge

Despite their established industry presence, DiscInternational was initially unaware of their website’s analytics and digital performance. As the global resurgence in vinyl sales accelerated, the company recognised the need to modernise its brand and expand its appeal to both emerging indie artists and established record labels. 

The primary objectives were to:

• Rebrand the company to reflect its leadership and innovation in the physical music media sector.
  
  
• Increase brand visibility and engagement, particularly among indie musicians and boutique labels.
  
  
• Leverage digital marketing and analytics to drive growth and inform strategic decisions.
  
  

Strategy & Implementation

Our partnership began with a comprehensive rebranding exercise, updating DiscInternational’s visual identity and messaging to better resonate with both traditional and new-generation music creators. 

Key steps included:

• Website Audit & Analytics Integration: Implemented advanced analytics tools to track visitor behavior, conversion rates, and engagement metrics, providing actionable insights for ongoing optimisation.
  
  
• Brand Refresh: Developed a modernised brand identity, emphasising DiscInternational’s expertise in vinyl and CD manufacturing, creative packaging, and customer-centric approach.
  
  
• Content & SEO: Created informative content highlighting the company’s unique capabilities—such as bespoke vinyl effects, fast turnarounds, and competitive pricing—to attract both indie artists and established labels searching for reliable production partners.
  
  
• Targeted Outreach: Launched digital campaigns aimed at unsigned artists, small labels, and catalogue companies, showcasing DiscInternational’s ability to guide clients through the manufacturing process and deliver high-quality, customised products.
  

Results

Following the rebrand and digital strategy overhaul, DiscInternational achieved significant improvements in key performance indicators:

• Brand Visibility: Website traffic and social media engagement increased, with a notable rise in inquiries from indie artists and small labels.
  
  
• Client Engagement: Enhanced website analytics enabled data-driven decision-making, leading to improved user experience and higher conversion rates.
  
  
• Market Positioning: The refreshed brand positioned DiscInternational as a go-to partner for physical media production, catering to the growing demand for vinyl and CD formats amid a global revival in physical music sales.
• Competitor Advantage:  Our sites' statics demonstrate its advantage over its nearest, known competitor.

Industry Impact

DiscInternational’s evolution reflects broader industry trends, where physical formats like vinyl and CDs are experiencing renewed interest. Music fans increasingly value tangible media for its superior sound, collectible packaging, and emotional connection—factors that digital streaming cannot replicate. By aligning its brand and services with these consumer preferences, DiscInternational continues to thrive as a leader in the music manufacturing sector.

“There’s no better feeling for a fan than discovering beautiful packaging with imaginative textures and finishes, hidden pockets with extras and access to more music. We can do all of that too!”